A brand identity is a set of tangible elements of a brand (such as name, logo, colors, graphic elements, symbols, hidden items, media images, etc.) that work together. to identify and differentiate this brand from other brands. Through the process, the company’s brand identity image will form in the minds of customers, partners, and employees and gradually become the emotions and culture associated with that brand.
The brand identity product is a service product, in which the service provider, DRACO, will provide brand identity design services for businesses for the purpose of promoting the brand in the most widely possible way. And that is also the fastest and most effective way for communication development strategies that contribute to improving brand recognition and increasing the effectiveness of marketing strategies for businesses.
- Increase the level of recognition of customers, partners and employees for the company’s brand and products.
- Help customers, partners and employees easily remember the brand image.
- Increase consistency and professionalism in the content and messages that businesses convey.
Increase consistency and professionalism in the work environment and company culture.
- Helps brands and products create an impression and words to convey to partners, customers and employees the strategic direction, values and vision of the business.
- From there, creating a foundation for developing the company’s culture, feelings, emotions, and memorable brand images.