Facebook Ads – Reach


Facebook Ads – Reach is a type of Facebook advertising campaign that displays ads to the most people in the potential customer file.


  • Deploy an advertising campaign with the goal of Reach.
  • Set advertising campaign budget.
  • Set up a potential customer file.
  • Create advertising content.
  • Monitor the implementation process.
  • Optimize advertising effectiveness based on campaign results and resulting costs.


  • Deploy advertising campaigns with Reach goals.
  • Main result unit: Reach, Impression.
  • Result unit price: CPM (Cost Per Mile), CPR (Cost Per Result / Reach).
  • Increase corporate brand awareness and increase product identification with customers.