Define
Facebook Ads – Reach is a type of Facebook advertising campaign that displays ads to the most people in the potential customer file.
Content
- Deploy an advertising campaign with the goal of Reach.
- Set advertising campaign budget.
- Set up a potential customer file.
- Create advertising content.
- Monitor the implementation process.
- Optimize advertising effectiveness based on campaign results and resulting costs.
Target
- Deploy advertising campaigns with Reach goals.
- Main result unit: Reach, Impression.
- Result unit price: CPM (Cost Per Mile), CPR (Cost Per Result / Reach).
- Increase corporate brand awareness and increase product identification with customers.